Stopped In Their Tracks
The Hamilton Watch Company was sitting on a technological gold mine that would change the landscape of time. They created a prototype that would make its debut in the 1968 Stanley Kubrick classic film, ‘2001: A Space Odyssey.’ It was a digital clock. The presence of this clock was meant to usher in a glimpse of how time would be measured in the future. By the mid 1970’s the technology had caught on and the popularity of digital clocks made them commonplace throughout the market. The future had arrived.
Yet, I am amazed at how many old-fashioned analog clocks I see every day. You would think that such antiquated technology would have no place in the cutting edge, digital world we live in today. The clock that caught my eye today, as I sat in traffic, was on the spire of old city hall. Not only was traffic not moving during rush hour, I noticed the clock wasn’t moving either. It brought to mind a quote I saw on my desk calendar the other day.
‘Even a stopped clock is right twice every day.
After some years it can boast of a long series of successes.’
Ten years after the digital clock went main-stream, a new technological development was revolutionizing the business world: The ability to provide audio with messaging to callers who were placed on hold. This was an amazing feat. Now you were able to answer multiple calls without disconnecting anyone, and let callers know a little about you while they were still on the line.
On hold technology has evolved as well. You now can be in complete control over what your caller hears when you place them on hold.
It amazes me to no end when businesses still have silence on hold. The technology has been in place for over 40 years. It is so hard to believe that many still have not taken advantage of this tool that can help a business educate, entertain, and engage their callers placed on hold which benefits both the business and the caller.
Thankfully, you aren’t one of those businesses. You understand the importance on-hold advertising plays in reinforcing your image with every call. That’s why you partner with Woodstock Media Group in the first place - to develop your On-Hold Concept. You are on the right track, which is a good thing. But, if I were to be honest, there could still be a problem. Especially, if you haven’t updated your on-hold advertising program in a while.
Over the last year, there have been many changes in your business, in the industry, and even in technology. By not updating your on-hold advertising, you are treating your callers to the audio equivalent of a stopped clock. A quote from Will Rogers perfectly sums up this predicament:
‘Even if you’re on the right track, you’ll get run over if you just sit there.’
When a caller is on hold, it’s not the time to get stuck in the past. It is time to take the same approach as the Hamilton Watch Company and treat your audience to a glimpse of the future.
Give us a call. We’ll update your program and get your callers thinking of how bright their future could be; just by doing business with you.
Tom McTee, Super-Genius