Patterns

In the Pacific Northwest there is a word for a pattern we experience every spring.  The adage goes something like this, “What do you call two days of rain followed by sunshine?”

Monday.

Most people think it rains 365 days a year in this area of the country.  They may be right. But local inhabitants feel like it only rains on the weekends.  Think about it. You’ve worked hard all week. Sunshine teases you through the window causing you to make mental notes of all you want to get accomplished over the weekend. It begins with 18 holes of golf at your favorite course. You picture your freshly mowed lawn; planting annuals in hopes of attracting bees to pollinate the fruit trees in the back yard. Building a raised bed for a small vegetable garden.  You daydream about it all in high-definition.

But then, Saturday arrives and your dreams are greeted by the harsh reality of a rain-soaked morning. In an instant your mental image is washed away, along with your plans, forcing you to settle for a second-tier alternative.

Understandably, it causes your mood to sour.

This pattern rears its head in the advertising cycle as well.  You are teased with a well-crafted and beautifully coordinated ad campaign.  Traditional and social media outlets continually bring this company and what they are offering to mind. Your curiosity is piqued. The mental images begin flooding your conscious thought and you can picture yourself enjoying the benefits of this product. It’s so real you can almost taste it.  You make the decision to act, pick up the phone and call.

You are placed on hold. It is not long before the ‘sunshine’ that was created by the ad campaign is washed away by the audio equivalent of two days of rain. How could a company as well respected as this one force you to settle for a second-tier on-hold experience?

Understandably, it causes your mood to sour.  The good news is it doesn’t have to be like that.

Contact Woodstock Media Group.

From a pool of some of the best professional voices available in the advertising industry, we create an  experience for your callers that works in-concert with your overall marketing efforts, helping you complete the advertising cycle with your current and future customers. Develop a pattern of success with your entire campaign - from top of mind awareness and call to action, to customer response, customer experience, and most importantly, customer satisfaction.

That is the type of pattern I support wholeheartedly.

… while waiting for the sun-break that is forecast for Monday morning.

Tom McTee, Super-Genius
Woodstock Media Group
On-Hold Concepts, Inc.