You.  You are the reason for this post.

The business that you now lead began as an idea.  The two words, ‘What if’ were at the beginning of virtually every discussion you had. The concept began to take shape as you shared the idea with more and more people.  Every step you took was the first step in a new direction for an entire industry.

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As a marketing professional the familiar phrase, ‘I tried advertising, but it just doesn’t work,’ can be heard multiple times each day.  Pick a medium, the naysayers will pick it apart.  Radio doesn’t work.  TV doesn’t work.  On-Hold advertising doesn’t work.  Neither do billboards, print ads, ad-words or words with friends. The theory is we are so inundated with advertising that it is no longer effective.

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The game is over.  The dust has settled.  There has been time to digest the game, the commercials, and the post-game press conferences.  After further review, here are 5 take-a-ways from Super Bowl 50.

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With the conclusion of the NFL Pro Bowl (yawn) and all the hype leading up to Super Bowl 50, you would think the title of this piece is referring to the free-range media scavengers dotting the landscape in preparation for the Big Game between the Broncos and the Panthers.  Well, the terminology I use for them is reserved for a site that is rated NC-17. Thankfully this is a family show. Pull up a chair.

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Let’s see, ummm…I’d like a triple-decker bacon burger with jalapeno cheese sauce, large garlic fries, a double-stuffed brownie deluxe, and a small diet coke.  Oh, and I’d like to start off with the mozzarella sticks.  What is wrong with this picture?  No, not the bacon – bacon is perfect … it’s the diet cola.

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