‘DOH!’ It’s the perfect one-word epitaph for Homer Simpson’s epic fails. I just watched a ‘DOH!’ mash-up on YouTube. 12 Days of Christmas is playing in the background. Both have inspired me to share with you the 12 common mistakes businesses make with on-hold advertising. So, grab your peppermint mocha, turn on some Christmas tunes and count ‘em down with me.
Read MoreAdvertisers. It seems like they never met a sale they didn’t like. President having a birthday? Sounds like a good time for a sale. Independence day? Perfect! Let’s have a sale! Feeling bloated and groggy because you over ate on Thursday? That, my friend, is an excellent time for a sale. We’ll call it, ‘Black Friday.’ It’ll work – trust me.
Read MoreYou can learn a lot from watching a girl’s fast-pitch softball tournament. Teamwork; combined with individual achievement and vocal encouragement of fellow players dot the landscape of tournament play. But that’s not what I’m talking about. The learning comes when you observe the parents.
Read MoreIt takes special men and women to serve in the armed forces. My family is loaded with veterans. My mother & father served, as well as my brother and my son, not to mention countless relatives. Needless to say, veterans mean the world to me. One of the many veterans I look up to is General Colin Powell.
Read MoreThis is a difficult post. Depending on how it is crafted, it has the potential to alienate half of the audience. Yet, the decision before the country is so important that I could no longer stay silent.
Read MoreNFL fans have been hearing that phrase forever. This statement is generally accepted as truth by those who state it, and those who hear it. To accentuate their point, those making the statement reference either the 1985 Chicago Bears, the 2000 Baltimore Ravens, or the 2013 Seattle Seahawks. Heads nod in agreement with this proclamation as if Socrates himself hath spoken.
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