Small Footprint, National Prominence

In 1987 the landscape of NCAA basketball was not even aware of Gonzaga, the tiny Jesuit university in Spokane, Washington. The Cinderella story of that Final Four was Providence College, coached by a young upstart named Rick Pitino. Gonzaga wasn’t even a blip on the radar of Division I basketball back then. 

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Scott Woodstock
Stopped In Their Tracks

The Hamilton Watch Company was sitting on a technological gold mine that would change the landscape of time. They created a prototype that would make its debut in the 1968 Stanley Kubrick classic film, ‘2001: A Space Odyssey.’ It was a digital clock. The presence of this clock was meant to usher in a glimpse of how time would be measured in the future.

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Scott Woodstock
Rain

Being based in the Seattle area, you get used to certain weather patterns.  The most common of these can be summed up by this question, ‘What do you call two days of rain followed by sunshine in Seattle?’  The answer:  Monday.

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Scott Woodstock
The DIVA of Change

The Major League Baseball trading deadline came. And went.  Since the All-Star break, sports radio hosts and fans alike were trying to figure out the Seattle Mariners.  General Manager Jerry DiPoto cleared the air once and for all.  ‘We aren’t buyers or sellers. We are more like shoppers.’

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Scott Woodstock
First Four vs. Final Four

March Madness has arrived along with brackets, theories and office pools. Isn’t it amazing that after all the theories and analyzing of rosters and match-ups, the person who ends up winning your office pool is the person who based their choice on the color uniform the teams wear or the fact they just ‘love’ the mascot.

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Scott Woodstock
On-Hold Advertising Secrets

Lean in close and I’ll tell you a secret. People are talking about your on-hold program.  They are.  As a business owner, I’m sure you understand the power of ‘word of mouth’ advertising shared by your customers. It can be a tremendous benefit to your business. Or not, depending on what they share.

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Scott Woodstock