Lessons From LII

Super Bowl 52 was a spectacle; starting with Pink and ending with Gronk.  Seeing Tom Brady’s final pass to Rob Gronkowski fall incomplete in the end zone to secure victory for the Philadelphia Eagles brought tremendous joy to every city in America.

Except Boston.

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Scott Woodstock
Ted Talk

Ted was a lot like you.  Talented. Creative. Passionate. And, about to give up.

He spent 15 years in advertising and was highly regarded in his field. Yet, Ted wanted to contribute more.  So he spent hours fueling his creative passion by writing and illustrating his first book. 

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Scott Woodstock
Frosty

In December of 1969, Arthur Rankin, Jr. and Jules Bass released a 25-minute animated classic based on the 1950 song written by Jack Nelson and Steve Rollins that first aired on CBS.  Since that day, Frosty the Snowman has captivated and engaged audiences each and every holiday season.

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Scott Woodstock
The Waiting Game

Waiting is an integral part of the holiday season.  Since deals are better lines are longer.  Want the new iPhone?  Please wait over here.  80 inch, curved, flat screen HDTV?  Yep, the line is right over there.  The longer the wait the shorter the temper; of both the person serving and those in line. 

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Scott Woodstock
Just Enough

These two words have been rattling around my thoughts for the past week or so. It all started when the Seattle Seahawks pummeled the Rams in Los Angeles.  Okay, maybe ‘pummeled’ isn’t exactly the right word.  The Hawks squeaked out a victory over a division foe that has had their number over the last few years.

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Scott Woodstock
We or Oui

The French have captured the romance and essence of customer service in a single word: ‘Oui.’ Many businesses have a single word that captures their customer service system as well.  No!  Not that word!  I’m talking about the word, ‘We.’ These two words, although similar in sound, carry vastly different philosophies.

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Scott Woodstock